The 2002 Fuel Cell conference site required a mix of style and functionality. The site needed a modern look because of the subject matter but also need to convey and gather important information.

The use of cooler blues brought a sense of style and power to the site. Throughout the site colorful graphics were used to highlight the Palm Springs California location. The organizers of the site intended this to be a strong draw for conference attendees.

The site also make use of online registration forms to make signing up simple. PDF version of the registration form were also made available to users who may not whish to sign up through the site.